/* TIXEN MAX3 — landing tixen.com.br
   Tokens do design system Boutix + estilos da página. Fonte Archivo self-hosted. */

@font-face {
  font-family: "Archivo";
  font-style: normal;
  font-weight: 400 900;
  font-display: swap;
  src: url("/fonts/archivo-latin.woff2") format("woff2");
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root {
  /* Cores */
  --coral-700: #C2431F; --coral-600: #D64A2B; --coral-500: #EE5B3A;
  --coral-100: #FDEAE3;
  --amber-500: #F5964B;
  --pink-600: #DB4E97; --pink-500: #F576B8;
  --ink-900: #221B18; --ink-700: #544A44; --ink-500: #8A7A70; --ink-300: #C9BBB1;
  --sand-300: #E8DDD6; --sand-200: #F3EBE5; --sand-100: #FBF6F2;
  --success-600: #57904A;
  /* Tipografia */
  --font-sans: "Archivo", "Helvetica Neue", Arial, sans-serif;
  /* Efeitos */
  --shadow-card: 0 1px 3px rgba(34, 27, 24, 0.07), 0 4px 14px rgba(34, 27, 24, 0.06);
}

* { box-sizing: border-box; }
body { margin: 0; font-family: var(--font-sans); background: #FFF; color: var(--ink-900); }
img { max-width: 100%; }
h1, h2, p, ul { margin: 0; }

/* ---------- Header ---------- */
.site-header {
  display: flex; align-items: center; justify-content: space-between; gap: 16px;
  padding: 18px 48px; border-bottom: 1px solid var(--sand-300);
  position: sticky; top: 0; background: #FFF; z-index: 10;
}
.site-header img { height: 28px; width: auto; }
.site-nav { display: flex; align-items: center; gap: 24px; }
.site-nav a { font-size: 14px; font-weight: 600; color: var(--ink-700); text-decoration: none; }
.btn-primary {
  background: var(--pink-500); color: #FFF !important; font-weight: 700; font-size: 14px;
  padding: 10px 22px; border-radius: 10px; text-decoration: none; white-space: nowrap;
}

/* ---------- Hero ---------- */
.hero {
  display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center;
  padding: 64px 48px; background: var(--sand-100);
}
.hero-copy { display: flex; flex-direction: column; gap: 20px; }
.badge-thermo {
  display: inline-flex; align-self: flex-start; align-items: center; gap: 8px; flex-wrap: wrap;
  background: #FFF; border: 1.5px solid var(--sand-300); border-radius: 999px;
  padding: 8px 16px; font-size: 13px; font-weight: 700;
}
.badge-thermo .hot { color: var(--coral-600); }
.badge-thermo .cold { color: #4A7FA5; }
.badge-thermo .dot { color: var(--ink-300); }
.badge-thermo .rest { color: var(--ink-500); font-weight: 600; }
.hero h1 { font-size: 52px; font-weight: 900; letter-spacing: -0.02em; line-height: 1.05; text-wrap: balance; }
.hero .lead { font-size: 17px; line-height: 1.55; color: var(--ink-700); max-width: 480px; }
.hero-cta { display: flex; gap: 12px; align-items: center; flex-wrap: wrap; }
.hero-cta .btn-primary { font-size: 17px; padding: 14px 28px; }
.hero-cta .offer { font-size: 14px; font-weight: 700; color: var(--success-600); }
.trust-row { display: flex; flex-wrap: wrap; gap: 8px 20px; font-size: 13px; font-weight: 600; color: var(--ink-500); }
.hero-visual {
  background: #FFF; border-radius: 24px; box-shadow: var(--shadow-card);
  display: flex; align-items: center; justify-content: center; height: 460px; overflow: hidden;
}
.hero-visual img { max-height: 90%; max-width: 90%; width: auto; height: auto; object-fit: contain; }

/* ---------- Personas ---------- */
.personas { padding: 64px 48px; display: flex; flex-direction: column; gap: 28px; }
.section-title { font-size: 32px; font-weight: 800; letter-spacing: -0.02em; text-wrap: balance; }
.personas-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.persona-card {
  background: #FFF; border-radius: 16px; box-shadow: var(--shadow-card);
  overflow: hidden; display: flex; flex-direction: column;
}
.persona-card img { width: 100%; height: 220px; object-fit: cover; }
.persona-body { padding: 20px; display: flex; flex-direction: column; gap: 6px; }
.persona-body .name { font-size: 17px; font-weight: 800; }
.persona-body .desc { font-size: 14px; color: var(--ink-700); line-height: 1.55; }

/* ---------- Quente/Frio ---------- */
.thermo { margin: 0 48px; border-radius: 24px; overflow: hidden; display: grid; grid-template-columns: 1fr 1fr; }
.thermo-panel { padding: 48px 44px; display: flex; flex-direction: column; gap: 14px; }
.thermo-hot { background: linear-gradient(160deg, var(--coral-500), var(--coral-700)); }
.thermo-cold { background: linear-gradient(160deg, #4A7FA5, #2E5D80); }
.thermo-kicker { font-size: 13px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; }
.thermo-hot .thermo-kicker { color: #FFD9CC; }
.thermo-cold .thermo-kicker { color: #C9E2F2; }
.thermo-title { font-size: 38px; font-weight: 900; letter-spacing: -0.02em; color: #FFF; line-height: 1.1; }
.thermo-panel p { font-size: 15px; line-height: 1.55; }
.thermo-hot p { color: #FFE4DB; }
.thermo-cold p { color: #DCEDF8; }
.thermo-tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 6px; }
.thermo-tags span {
  background: rgba(255, 255, 255, 0.16); color: #FFF; font-size: 13px; font-weight: 700;
  padding: 7px 14px; border-radius: 999px;
}

/* ---------- 7 cabeças ---------- */
.heads { padding: 64px 48px; display: flex; flex-direction: column; gap: 28px; }
.heads-intro { display: flex; flex-direction: column; gap: 8px; }
.heads-intro p { font-size: 15px; color: var(--ink-700); max-width: 560px; }
.heads-layout { display: grid; grid-template-columns: 1.2fr 1fr; gap: 24px; align-items: center; }
.heads-visual {
  background: var(--sand-100); border-radius: 20px; display: flex; align-items: center;
  justify-content: center; padding: 24px; min-height: 340px;
}
.heads-visual img { max-width: 100%; max-height: 340px; width: auto; height: auto; object-fit: contain; }
.heads-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.head-chip { background: var(--sand-200); border-radius: 12px; padding: 14px 16px; display: flex; flex-direction: column; gap: 2px; }
.head-chip .chip-name { font-size: 14px; font-weight: 800; }
.head-chip .chip-desc { font-size: 12px; color: var(--ink-700); }
.head-chip--hot { background: var(--coral-100); }
.head-chip--hot .chip-name { color: var(--coral-700); }
.head-chip--cold { background: #E3EFF7; }
.head-chip--cold .chip-name { color: #2E5D80; }
.head-chip--wide { grid-column: span 2; }

/* ---------- Diferenciais ---------- */
.stats { padding: 0 48px 64px; display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.stat-card { background: var(--sand-100); border-radius: 16px; padding: 24px; display: flex; flex-direction: column; gap: 8px; }
.stat-card .stat-value { font-size: 30px; font-weight: 900; letter-spacing: -0.02em; color: var(--pink-600); }
.stat-card .stat-name { font-size: 15px; font-weight: 700; }
.stat-card .stat-desc { font-size: 13px; color: var(--ink-700); line-height: 1.5; }

/* ---------- Kit ---------- */
.kit {
  margin: 0 48px 64px; background: var(--ink-900); border-radius: 24px;
  display: grid; grid-template-columns: 1fr 1fr; gap: 32px; align-items: center; padding: 48px 56px;
}
.kit-copy { display: flex; flex-direction: column; gap: 16px; }
.kit-copy .section-title { color: #FFF; }
.kit-list { padding: 0; list-style: none; display: flex; flex-direction: column; gap: 10px; font-size: 15px; color: rgba(255, 255, 255, 0.85); }
.kit-list li { display: flex; gap: 10px; align-items: baseline; }
.kit-list .check { color: var(--pink-500); font-weight: 900; }
.kit-visual {
  background: rgba(255, 255, 255, 0.06); border-radius: 20px; display: flex;
  align-items: center; justify-content: center; padding: 20px; min-height: 300px;
}
.kit-visual img { max-width: 100%; max-height: 300px; width: auto; height: auto; object-fit: contain; }

/* ---------- Depoimentos ---------- */
.reviews { padding: 0 48px 64px; display: flex; flex-direction: column; gap: 24px; }
.reviews-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.review-card { border: 2px solid var(--sand-300); border-radius: 16px; padding: 24px; display: flex; flex-direction: column; gap: 12px; }
.review-card .stars { color: var(--amber-500); font-size: 16px; letter-spacing: 2px; }
.review-card p { font-size: 15px; line-height: 1.55; color: var(--ink-700); }
.review-card .author { font-size: 13px; font-weight: 700; }

/* ---------- Especificações ---------- */
.specs { padding: 0 48px 64px; display: flex; flex-direction: column; gap: 24px; }
.specs-grid {
  display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px;
  background: var(--sand-300); border-radius: 16px; overflow: hidden; border: 1px solid var(--sand-300);
}
.spec-cell { background: #FFF; padding: 18px 22px; display: flex; flex-direction: column; gap: 2px; }
.spec-cell .spec-label { font-size: 12px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-500); }
.spec-cell .spec-value { font-size: 15px; font-weight: 700; }

/* ---------- CTA final ---------- */
.cta-final {
  margin: 0 48px 64px; background: var(--pink-500); border-radius: 24px;
  display: grid; grid-template-columns: 1fr auto; align-items: center; padding: 48px 56px; gap: 32px;
}
.cta-copy { display: flex; flex-direction: column; gap: 10px; }
.cta-copy .cta-title { font-size: 34px; font-weight: 900; letter-spacing: -0.02em; color: #FFF; line-height: 1.1; text-wrap: balance; }
.cta-copy .cta-sub { font-size: 16px; color: #FFE4F0; }
.btn-inverse {
  background: #FFF; color: var(--pink-600); font-weight: 800; font-size: 18px;
  padding: 16px 36px; border-radius: 12px; text-decoration: none; white-space: nowrap; justify-self: start;
}

/* ---------- Rodapé ---------- */
.site-footer { background: var(--ink-900); color: #FFF; }
.footer-stripes { display: flex; height: 8px; }
.footer-stripes .s1 { flex: 2; background: var(--pink-500); }
.footer-stripes .s2 { flex: 1.2; background: var(--coral-500); }
.footer-stripes .s3 { flex: 1.2; background: var(--amber-500); }
.footer-inner { padding: 32px 48px; display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.footer-inner img { height: 22px; width: auto; filter: brightness(0) invert(1); }
.footer-links { display: flex; flex-wrap: wrap; gap: 12px 24px; font-size: 13px; color: rgba(255, 255, 255, 0.6); }
.footer-links a { color: inherit; text-decoration: none; }

/* ---------- Responsivo ---------- */
@media (max-width: 960px) {
  .hero h1 { font-size: 42px; }
  .personas-grid, .reviews-grid { grid-template-columns: 1fr 1fr; }
  .stats { grid-template-columns: 1fr 1fr; }
  .heads-layout { grid-template-columns: 1fr; }
}

@media (max-width: 720px) {
  .site-header { padding: 14px 20px; }
  .site-nav a:not(.btn-primary) { display: none; }
  .hero { grid-template-columns: 1fr; gap: 28px; padding: 40px 20px; }
  .hero h1 { font-size: 34px; }
  .hero-visual { height: 320px; }
  .personas, .heads { padding: 48px 20px; }
  .personas-grid, .reviews-grid { grid-template-columns: 1fr; }
  .section-title { font-size: 26px; }
  .thermo { margin: 0 20px; grid-template-columns: 1fr; }
  .thermo-panel { padding: 36px 24px; }
  .thermo-title { font-size: 30px; }
  .stats { padding: 0 20px 48px; grid-template-columns: 1fr 1fr; gap: 12px; }
  .kit { margin: 0 20px 48px; grid-template-columns: 1fr; padding: 32px 24px; }
  .reviews, .specs { padding: 0 20px 48px; }
  .specs-grid { grid-template-columns: 1fr 1fr; }
  .cta-final { margin: 0 20px 48px; grid-template-columns: 1fr; padding: 32px 24px; }
  .cta-copy .cta-title { font-size: 27px; }
  .footer-inner { padding: 24px 20px; flex-direction: column; align-items: flex-start; }
}

@media (max-width: 420px) {
  .stats, .specs-grid { grid-template-columns: 1fr; }
  .heads-grid { grid-template-columns: 1fr; }
  .head-chip--wide { grid-column: auto; }
}